What is consolidating and fragmenting in consumer tastes chace crawford dating 2016
A company may be facing various stages of consolidation.
Perhaps managers already realize that consolidation will soon overtake their channel.
Traditional channel-management approaches rightly call for a manufacturer to identify strategies to maintain market position as value migrates down the channel. How should manufacturers manage relationships and investments during the transition period?
Consolidation complicates this effort, however, by creating uncertainty about the investments required to gain position if the channel structure changes. How can these companies ensure that they will continue to be major players in the competitive landscape?
He said the older consumer, those 50 and older, grew up in the “low fat era” and likely will not change their minds on fat anytime soon.
He also cited public health professionals who are “in denial about what science is telling us.”“However, they will go into long-term decline as the more informed consumers slowly turn away and younger consumers grow up without the low-fat dogma in their ears and as more people understand the sugar levels of low-fat yogurts,” he said.
The report, titled 10 Key Trends in Food, Nutrition & Health 2016, said there is “enormous scope” to both reposition and reinvent traditional dairy foods.“Just don’t expect to have a huge mass-market success – so fragmented is the market becoming that a niche or ‘big niche’ product is far more likely,” the report said.
However, this doesn’t mean low-fat yogurts will lose their dominance anytime soon.
The study identified transparency as an “overarching” influence that includes such attributes as clear labeling, certification by trusted third parties and the access and trust of manufacturers.
Those consumers most susceptible to be influenced by the new drivers are those who are actively engaged in social media and digital channel use.
He says larger brands of all products, including wine, are not selling like they once did as Millennials (born between 19) tend to be choosier, and in some cases, more frugal than their Baby Boomer parents.
The current Millennial generation is said to be making less money today than their Boomer parents at the same life stage.